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New in Management (page 96 of 113)

Oct 14, 2008 | 12:36 PM CDT

Motivation by Career Development

By: James M. Wilmott

A career development program based on a new interpretation of the dual ladder concept may take the mystery out of the promotion process and enable employees to take control of their career aspirations.

Oct 14, 2008 | 11:43 AM CDT

First Impressions

By: Sara Mason

Innovation in cosmetic sample packaging allows marketers to convey the benefits, attributes and value of a product brand to the consumer.

Oct 14, 2008 | 11:39 AM CDT

Green is Sexy

By: Nancy Jeffries

Long-lasting, hydrating, high-tech, socially responsible and more—the market for color has brand new dimensions.

Oct 13, 2008 | 04:57 PM CDT

Launch Sequence

By: Karen A. Newman

Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.

Oct 13, 2008 | 04:42 PM CDT

Trade Routes: Learning to Swim in the Global Market

By: Michael Wynne

The global market is filled with opportunities that require action—and in today’s fiercely competitive business world, you can’t afford to ignore any potential market.

Oct 13, 2008 | 04:39 PM CDT

Innovation Drives Sales Growth

By: Imogen Matthews

Product innovation is the main driver of sales growth in the cosmetics and toiletries market as brands compete to achieve maximum standout on shelf and aim to win over new customers.

Oct 13, 2008 | 04:26 PM CDT

10 Ways to Get Your Products Noticed by Salons

By: Sara Mason

From partnerships to philanthropy to very important education opportunities, if your target market is the salon industry, here are 10 great ways to get noticed and get your product into stylists' hands.

Oct 13, 2008 | 04:18 PM CDT

Finding Your Niche in Salon Hair Care

By: Karen A. Newman

Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.

Oct 09, 2008 | 11:54 AM CDT

Talkin’ ‘Bout My Generation

By: Sharon Birkman Fink, Birkman International

As a given, the cosmetics industry understands the demographic differences in its customers and recognizes the importance of understanding demographic drivers of consumer trends. But what about the human capital employed in the cosmetics industry? According to author Sharon Birkman Fink, taking overall characteristics and changes in workforce demographics facilitates training and communication that will make the ongoing generational transition in workplace roles a smooth one.

Oct 09, 2008 | 11:30 AM CDT

Principles of Sustainable Development Q&A

By: Jeff Falk

Complementary to “The Future of Beauty,” from the October 2008 issue. Q&A with Cognis' Denise Petersen and Alban Muller International's Alban Muller.