Most Popular in:

Innovation

Email This Item! Print This Item!

The Future Of Beauty: Redefining the Conversation

By: Marta Cammarano, Mariangela Gisonda, Jennifer King, Nichole Kirtley, Beatriz Loizillon
Posted: August 11, 2010
MPS degree program in Cosmetics and Fragrance Marketing and Management at FIT

Future of Beauty: (from left) Mariangela Gisonda (The NPD Group, Inc.), Marta Cammarano (Intercos USA), Lezlee Westine (Personal Care Products Council), Nichole Kirtley (L’Oréal USA), Jennifer King (Firmenich, Inc.) , Beatriz Loizillon (Estée Lauder Companies).

page 5 of 5

With the beauty industry's support of EDUCARE, all parties will benefit. EDUCARE will result in: increased conversation and clarity surrounding the value of beauty care as health care; earned trust and respect for the beauty industry; informed decision-making and intelligent consumption; and ultimately self-confidence as each child learns how to attain “their best self.” After the national success of EDUCARE, the focus will shift to future consumers in developing markets.

Conclusion

As the industry approaches the future, our communication strategies must change between all parties—consumers, brands and industry. Conversations must be more real while maintaining aspiration. The dialogue must be reciprocal, and the brand must listen to the consumer to keep her engaged and loyal. Finally, the conversation must be more responsible. If, as a collective of brands, the hope is truly for a more prosperous tomorrow, future consumers must be more grounded in the benefits and possibilities of beauty.

The information above is the work of students in FIT's Master's Degree Program: Cosmetics and Fragrance Marketing and Management, and any reproduction or use of this material requires their written permission.

  1. M. Silverstein, K. Sayre: Women Want More
  2. B. Stevenson, J. Wolfers: The Paradox of Declining Female Happiness
  3. M. MIley, A. Mack: The New Female Consumer: The Rise of the Real Mom
  4. Forbes.com: Life in 2020
  5. Unilever: Dove: Campaign for Real Beauty
  6. J. Bennett: Generation Diva
  7. J. Bennett: Generation Diva
  8. J. Bennett: Generation Diva
  9. J. Bennett: Generation Diva
  10. J. Garcia: Heidi Montag
  11. M. MIley, A. Mack: The New Female Consumer: The Rise of the Real Mom
  12. PCPC
  13. PCPC

Sources

  • Ammah-Tagoe, Aku. “The Beauty Breakdown: What a Lifetime of Cosmetic Maintenance Will Cost a Modern Diva.” Newsweek 2010. Web. 20 April 2010
  • “Beauty at Any Cost: The Consequences of America‟s Beauty Obsessions on Women & Girls.” YWCA 08 2008: pdf. 13 May 2010
  • Bennett, Jessica. “Generation Diva: How Our Obsession With Beauty is Changing Our Kids.” Newsweek 30 03 2009: Web. 01 May 2010
  • Data Monitor, November 2009. “Global Consumer Trends: Profiting in 2010 and Beyond.”
  • "Dove: Campaign for Real Beauty". Unilever. May 1, 2010
  • Garcia, Jennifer. “Heidi Montag: Addicted to Plastic Surgery.” People 13 01 2010: Web. 31 May 2010. www.people.com/people/article/0, 20336472,00.html
  • Lewin, Tamar. " If Your Kids Are Awake, They're Probably Online. " NY Times 20 01 2010:Web. 20 Jan 2010. www.nytimes.com/2010/01/20/education/20wired.html
  • Jaewoo , Lee; Pau, Rabanal; and Damiano, Sandri. International Monetary Fund. “U. S . Consumpt ion after the 2008 Crisis ” 150 120 10: Web. 15 Jan 2010
  • www.imf.org/external/pubs/ft/spn/2010/spn1001.pdf.
  • Life in 2020, April 2010. Forbes.com
  • Luskin, Jack. 2004 North American Sustainable Consumpt ion Alliance
  • Miley, M. and Mack, A. “The New Female Consumer: The Rise of the Real Mom” Ad Age white paper. Nov 2009
  • Shah, Anup. 2010 www.global issues.org.
  • Stossel, John. The Ugly Truth About Beauty
  • Silverstein, M. and Sayre, K. Women Want More. Harper Collins 2009
  • Stevenson, B. and Wolfers, J. “The Paradox of Declining Female Happiness.” National Bureau of Economics Research working paper. May 2009
  • The Green Revolution, Sept 2008. Grail Research.
  • www.personalcarecouncil.org