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The Future Of Beauty: The Future of Retail

By: Maura Cannon, Jennifer Marino, Yumiko Nishikawa, Denee Pearson
Posted: August 26, 2010
MPS degree program in Cosmetics and Fragrance Marketing and Management at FIT

Future of Retail: Yumiko Nishikawa (Shiseido Cosmetics America), Maura Cannon (Clinique/Estée Lauder Companies), Denee Pearson (Lancome/L’Oréal USA), Jennifer Marino (MediaCom).

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Friend Me: It is all about community. Retailers need to help the consumers connect and validate their choices through their network. It is critically important to be a part of their community.

Hand over the Keys: Consumers want to sit in the driver’s seat. It is imperative to trust your customers, and embrace and incorporate their input.

Three-second Rule: First impressions mean everything. Retailers should strike the perfect balance of instant gratification and deep connection. Utmost attention needs to be paid to the total integration of color, material, texture and copy, as this generation does not read but view.

Life Editor: Time is their most important asset. Design and provide curated choices to make their life easy and simple. Save them from information overload.

Experience, Bottled: The essence of retail experience needs to be delivered as a smartphone application. Mobile phones are the most important touch point for Millennials.