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The Future Of Beauty: The Future of Retail
By: Maura Cannon, Jennifer Marino, Yumiko Nishikawa, Denee Pearson
Posted: August 26, 2010
Future of Retail: Yumiko Nishikawa (Shiseido Cosmetics America), Maura Cannon (Clinique/Estée Lauder Companies), Denee Pearson (Lancome/L’Oréal USA), Jennifer Marino (MediaCom).
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Expand Your Horizon: Retailers should connect at all touch points. It is no longer about location or the choice between brick and click. It is extremely important to know where the consumers are and be there with the appropriate offering of products and services. Considering how demanding these new consumers are, every touch point needs to provide the best shopping experience.
The best in class examples mentioned above connect with the consumers at all different touch points. Now we have a broad spectrum of touch points—from online to brick and mortar—and the vitally important requirement of integrating all of them.
In order to successfully target the Millennials, technology can’t be just an add-on; it must be a critical part of the retail experience. This will mean reaching out to consumers across all aspects of the spectrum.
Change is the only constant. Embrace the change and evolve with the consumers.
The information above is the work of students in FIT's Master's Degree Program: Cosmetics and Fragrance Marketing and Management, and any reproduction or use of this material requires their written permission.