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2 in 1: Makeup Meets Skin Care
By: Sara Mason
Posted: November 8, 2007, from the November 2007 issue of GCI Magazine.
page 3 of 8
Innovation is key to meeting the growing market demand for multifunctional products. Within the makeup segment, smaller companies are enjoying fast growth, seizing the opportunity to make their mark.
“Blue sky” innovations like Almay’s smart makeup—updated this year with a blush and bronzer containing microscopic shade-sensing color beads that complement the wearer’s skin tone—and tarte’s nutraceutical core help set the standard for thinking outside of the box.
Nutraceuticals are natural, bioactive chemical compounds that have health-promoting, disease-preventing or medicinal properties. “Feeding your skin by topical application is a natural way to fight the everyday environmental elements—and, thus, free radical damage—so nutraceuticals are an essential part of the future of antiaging color cosmetics,” said Maureen Kelly, CEO and creator of tarte cosmetics.
For its Inside Out vitamin-infused lipsticks with Borba nutraceuticals, the company developed a gel-based outer core to deliver long-lasting pigment coverage and formed the inner core to contain the nutrients, according to Heather Ratushny, senior manager of product development.
“The patented component design allows for the highly functioning actives to actuate with a rich, high-shine gloss
to create a dramatic end result,” she explained.