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2 in 1: Makeup Meets Skin Care

By: Sara Mason
Posted: November 8, 2007, from the November 2007 issue of GCI Magazine.

page 4 of 8

The concept of inner and outer beauty is not new. More ingestible ingredients from the nutraceutical market are moving into topical products every day.

“Nutraceuticals are becoming more important because not only are we using actives, we’re actually adding benefits via nutrients and botanicals that have been difficult to formulate with in the past,” said Wendy Chang, vice president of product development, Pantina.

Foundation for Change

Considering that approximately 40% of the market is in bases, foundations and powders, it’s no surprise that this category sees many breakthroughs. Fusing high-tech skin care with luxurious, high-end formulations, all of Hourglass Cosmetics’ face makeup is enhanced with skin complexes to protect and correct the skin. In August, the brand launched Oxygen Foundation Powder, which contains a unique oxygen-delivering agent to help promote skin’s health and allow the skin to breathe.

Brands also must take into consideration that products are no longer primarily sold in a department store environment. With the increasing popularity of alternative outlets, it’s essential that products stand out both on a shelf and online—and be sophisticated enough to address consumer demands for increased performance and wearability.

Smashbox is a brand having trouble keeping its products on shelves at Sephora and Ulta. Its High Definition Healthy FX Foundation—featuring natural, cell-energizing corn extract—is packed with antiaging ingredients, UVA/UVB SPF 15 and the antioxidant vitamin C. The unique, patented bio-delivery system provides time-released moisturization and firming benefits.