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L’Oréal Unveils New Research and Innovation Strategy
Posted: December 14, 2010
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The genomics boom, progress in stem cells, biphonotics and reconstructed skin (as well as other technological and scientific advances) have allowed L’Oréal to further its knowledge, identify new cellular targets and better decode skin (and hair’s) aging mechanisms in order to predict even earlier and more effectively.
Anti-perspirants and oily skin products are strategic for emerging markets. In most of these countries, sweat and oily skin are seen as one and the same, and are intimately linked to climate, diet and physiology.
Perceived Efficacy and Predictive Evaluation
"Tomorrow’s beauty will also be active," L’Oréal stated in its announcement of the new consumer-centric innovation strategy and innovation will be increasingly based on the efficacy perceived by the consumer and demonstrated by scientific and clinical proof.
The notion and perception of performance is in continuous progression. For example, the quality of a shampoo or shower gel’s lather is not appreciated in the same way by all cultures. In order to respond to these diverse expectations, instrumental evaluation methods that assess clinical efficacy are combined with objective evaluation of the product’s emotional and sensorial performance (brain imaging, “eye tracking” or sensorial mapping).
Earlier and more efficient predictions are key and should be built on the knowledge of cultural contexts, beauty rituals, diet and climate, and the in-depth knowledge of skin’s structure and understanding of its mechanisms.