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Lauder Strengthens Commitment to Chinese Consumers
Posted: June 2, 2011
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The center will also focus on the company’s green cChemistry program, which is the design and implementation of innovative processes to make products more environmentally sustainable. The program examines the full life cycle of a product, from conception to end-user and beyond. The program includes applying sustainable practices such as energy conservation, recyclable packaging, waste reduction and limiting the amount of ingredients in product formulations.
The Estée Lauder Companies’ Chinese Dermatologist Expert Panel, which includes dermatologists and researchers from the China Medical University, will continue to advise the company regarding scientific research and innovation.
The Estée Lauder Companies’ brands currently sold in China include Estée Lauder, Clinique, La Mer, MAC, Bobbi Brown, Aramis, Origins and the licensed brands Tommy Hilfiger and Donna Karan. Products are sold in upscale department stores and perfumeries in 39 major Chinese cities. The company has also launched e-commerce sites in China for Clinique, Estée Lauder, La Mer and MAC.