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2012 Trend Forecast

By: Topline Products
Posted: November 29, 2011, from the December 2011 issue of GCI Magazine.

“Digital technologies have fundamentally changed the way we learn about the world, shop for and buy products, connect with the people in our lives, and share our personal stories,” stated Adam Lavelle , chief strategic officer, i-Crossing.

And its this fundamental change that informs Topline’s thematic view of trends to watch for 2012: Wired for Beauty. It focuses on how new technologies have influenced the beauty industry to target the savvy, high tech consumer who is forward thinking and in touch with the latest trends.

There is a yearning for real contact, for recognition, attention and the feeling of being connected. Social media, communities and groups satisfy this need. We all spend more time than ever before working on “me” branding, creating profiles which make us feel a part of something, make us feel connected.

Key Trend Drivers

Desire to Disconnect Yet Be Connected

A strong desire to disconnect from reality. To create a fantasy world with extraordinary things, and the desire to create the perfect self image to remain connected to the important people in life.

Living in a multi-dimensional reality.

Technological advances have lead to the fact that we are living in a multi-dimensional world where two dimensions are no longer the norm.

Smart Beauty