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The Beauty Business is Not for Sissies

By: Alisa Marie Beyer
Posted: April 4, 2012, from the April 2012 issue of GCI Magazine.
TBC's Beauty Product Development Life Cycle chart

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Alisa Marie Beyer is the founder and creative director of The Beauty Company (TBC), a global beauty consulting firm offering business, strategy, consumer intelligence and branding. Serving its clients at every stage of development (from start-ups to 13 of the top 15 global beauty companies), TBC intimately understand the industry, the consumer and the market, and becomes an integral part of each client or project team. alisa@thebeautycompany.co; thebeautycompany.co