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New Interactive Shopping Experience From Clinique Debuts In-store
Posted: June 29, 2012
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Known for providing consumers with an educational experience at counter, the Experience Bar is supported by a proprietary Apple iPad program that provides additional information on each featured product as well as the chance to use Clinique’s self-guided skin care diagnostic tool. The diagnostic tool processes over 180,000 product combinations that match each consumer’s personal needs, and at the end of the consultation, consumers receive a printout or have the option of e-mailing the list of product recommendations to themselves. And by the end of July, the Clinique Apple iPad Skin Diagnostic Tool at Bloomingdale’s 59th Street will be available in nine languages, including English, Spanish, French, Mandarin, Japanese, Korean, Russian, Farsi and Portuguese.
The new Experience Bar will help evolve the consumer experience and drive innovation, aiming to continually make Clinique’s “Service as You Like It” proposition more exciting, relevant and engaging. Lotte Jamsil in Seoul, Korea also recently introduced the Experience Bar this past month, and it will be introduced in London’s Selfridges this fall, as well.