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Web 2.0 and the Cosmetic Industry

By: Randy Schueller and Perry Romanowski
Posted: August 28, 2008, from the February 2007 issue of GCI Magazine.

page 4 of 4

The Internet is changing from a static, encyclopedic resource to one of loyal communities. By managing to tap into those online communities, brand managers and marketers will be able gain consumer insights, test their products and maybe even come up with the next great cosmetic innovation.