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Innovation Drives Sales Growth

By: Imogen Matthews
Posted: October 13, 2008, from the March 2006 issue of GCI Magazine.

There is no shortage of innovative ideas for formulations and product concepts within the beauty industry, ensuring that consumer interest in the category remains at a high level. This article examines trends in new product development and highlights some recent interesting launches.

A key theme that unites many beauty categories is the growth of older consumers who look for products that can offer them antiaging, firming and skin-caring benefits. Originally limited to facial skin care, today skin improvement claims can be found in color cosmetics, body care and hair care. “The addition of firming and antiaging properties to bath and shower products is the latest innovation in this sector,” comments Claire Briney, market analyst for Euromonitor. She cites Unilever’s new Dove firming range which includes a body wash that claims to leave the skin firmer and smoother. “Bath and shower product manufacturers’ aim is to benefit from the very strong growth affecting the firming body care sub-sector,” she maintains.

Innovations in Body Care

Creams and lotions no longer are the only formulation types available within body care as many new launches incorporate new and novel formats. The Body Shop’s Spa Wisdom bath and body range includes a hydrating gel called On a High Hydrating Puree and Purify Me Body Mask, a deep cleanser and intensive moisturizer for body skin.

Origins has launched Spice Odyssey Foaming Body Rub, whose formulation is based on the Moroccan spice mixture for cooking, ras el hanout, meaning “best of the best,” featuring seven herbs and spices, 20 essential oils and four exfoliants.

Body butters are being added to many body care brand portfolios. Examples include Honey Olive Neroli massage body butter within the Boots Mediterranean range, Opal London’s Water Lily & Almond Spa body butter, and Tisserand Aromatherapy Organic Lavender & Bergamot Body Butter.