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The Science of Innovation

By: Alexandra Voigt
Posted: June 5, 2009, from the June 2009 issue of GCI Magazine.

Living Proof’s debut product line evolved out of the discovery of the polyfluoroester molecule, which adheres tightly to the hair to provide longer-lasting moisture resistance and rebalancing of the hair fiber’s interaction with the atmosphere, even after extreme humidity.

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Gallo echoes the sentiments, noting, “I would like to expand the brand, but initially I want people to understand the current line. For me to develop a new product, it really needs to have a strong place in the line.”

Alexandra Voigt is a freelance writer for GCI magazine.