Creativity and Innovation

By: Steve Herman

Posted: September 3, 2009, from the September 2009 issue of GCI Magazine.

page 4 of 4

References

1. JS Rigden, Einstein 1905, Harvard University Press, Cambridge, MA (2006)
2. www.greenbusinessinnovators.com/7-rules-of-brainstorming-from-ideo (Accessed July 16, 2009)
3. AG Lafley and R Charan, Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation, Random House Inc., New York, (2008)
4. http://futureworks.pg.com (Accessed July 16, 2009)

Steve Herman is president of Diffusion LLC, a consulting company specializing in regulatory issues, intellectual property, and technology development and transfer. An adjunct professor in the Fairleigh Dickinson University Masters in Cosmetic Science program, his book, Fragrance Applications: A Survival Guide, was published by Allured Publishing Corp. in 2001. A former chairman of the Society of Cosmetic Chemist’s New York chapter, he was elected to fellow status in 2002.