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The Looking Glass

By: Jeff Falk
Posted: April 8, 2010, from the April 2010 issue of GCI Magazine.

page 2 of 2

"What is especially interesting or challenging is the full spectrum approach— providing tools that are sufficiently simple to capture the enthusiasm and ideas of novice users yet are functional enough not to bore them quickly and still provide rigor that supports an enterprise deployment and scale of use. This democratization of the access and capability to manipulate information, as was seen in the rise of the Internet as the de facto tool of choice for searching and identifying data, is what will drive the next generation of innovation and ideation in new companies and will lead to new markets and innovations yet to be conceived or considered."