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Technology, Science and Beauty Innovation

By: Donna C. Barson
Posted: August 3, 2010, from the August 2010 issue of GCI Magazine.

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But could keratin treatments gain even more popularity? “We feel once the word gets out on how smooth and frizz-free this treatment leaves the hair, it will become a regular salon service, such as color or highlights are today,” says Van den Abbeel.

Eyelash Growth Stimulators

Latisse ads are everywhere nowadays, and it appears the eyelash growth market is only increasing. The foundation for the product was discovered in the 1930s, and was originally used to treat glaucoma. Patients noticed their eyelashes were growing longer and thicker, and eventually, companies started to promote these products with the ability to grow longer, stronger eyelashes. Latisse is prescribed to treat hypotrichosis, an abnormal hair growth condition, but for those that want better eyelashes, there are, of course, the lash growth benefits associated with using this product.

Latisse has recently come under some criticism because of its active ingredient, prostaglandin, which has been reported to sometimes change the color of the user’s eyes. It also requires ongoing use to work as specified.

“Great eyelashes don’t just happen overnight. That’s why it’s important to note Latisse works gradually, with full results after 8 to 12 weeks,” says Brian Bonanni, MD, an ophthalmologist who specializes in oculoplastic procedures and skin care research, and is also medical director of Gotham Skincare in New York. “If you stop using Latisse, your eyelashes are expected to return to their previous appearance over several weeks to months.”

While Latisse is a prescription-mandated treatment, there are also companies marketing their own eyelash enhancers, such as Activlash and Revitalash. A draw for these products is that you do not need a prescription to acquire them.