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Jun 26, 2014 | 10:19 AM CDT
Beauty Sampling Gaining Importance in Today’s Consumer Culture
A conference session at the 2014 Cosmoprof North America event will focus on how beauty sampling can help boost sales.
Jun 24, 2014 | 03:43 PM CDT
Optimizing Green Packaging
By: Sara Mason
The opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.
Jun 24, 2014 | 02:23 PM CDT
Who Moved My Eye Shadow?
By: Denise Herich
Even power players can’t just stand still and expect to lead in the beauty industry.
Jun 24, 2014 | 02:12 PM CDT
The Allure of Advocacy for Maximum ROI
By: Ben Cesare
Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.
Jun 24, 2014 | 01:25 PM CDT
FIT’s Cosmetics and Fragrance Marketing Programs Pay It Forward
By: Nancy Jeffries
Blending academic study with hands-on experience and industry mentoring, the cosmetics and fragrance marketing program at FIT helps prepare future industry leaders for the business of beauty.
Jun 24, 2014 | 11:49 AM CDT
Jun 24, 2014 | 10:20 AM CDT
New York Showroom, Star Supplier Status, and More Beauty Packaging News and Launches for Late June 2014
Fusion Packaging debuts a new showroom in New York City, Topline Products expands manufacturing in Mexico, Quadpack develops a new tottle, and more beauty packaging news.
Jun 23, 2014 | 03:33 PM CDT
CEW Hosts Skin Care’s Power Players
By: Nancy Jeffries
Leading skin care executives from Clarins, Clinique and Elizabeth Arden shared details on trends, issues and improvements being made in one of the most lucrative categories in the beauty industry.
Jun 23, 2014 | 11:03 AM CDT
CEW Debuts Revamped Website, New Member Features
The beauty industry organization also is launching its new Member Connect resource, helping the beauty industry to network more effectively.
Jun 20, 2014 | 03:30 PM CDT
Stop Making Scents?
By: Charles Cronin and Claire Guillemin
Ephemeral copyright protection for fragrances.