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New in Innovation (page 22 of 51)

Jul 10, 2013 | 02:51 PM CDT

Best Practices for Recharging Existing Brands

By: Sheri L. Koetting

There are a unique set of challenges in repositioning a brand, but having a process that keys in on objectives, needs and brand facets that need to remain unchanged helps ensure a smooth ride.

Jul 10, 2013 | 02:41 PM CDT

Beauty Packaging at the End of Permanence

By: Sarah Hoit

As consumer behavior shifts, so does their perception of products. Make sure your packaging is playing to its best advantage.

Jul 10, 2013 | 01:39 PM CDT

Going with the Flow

By: Jeff Falk

Although structure is important to business and product development, the ability to be fluid and change as needs arise is more important than ever.

Jul 03, 2013 | 04:32 PM CDT

Best Practices for Social Media Strategy Discussed at Beauty Awards

Social beauty award panelists discuss social media strategy
By: Abby Penning

The 2013 Women's Health Beauty Awards breakfast event featured a panel of social media forerunners discussing how to engage consumers via brand social media outreach in ways that are not only unique and relevant, but also helpful to the brand.

Jul 03, 2013 | 11:21 AM CDT

Taking Risks for Better Beauty with Maybelline New York and CEW

Maybelline New York executives speaking at CEW event
By: Nancy Jeffries

Execs from Maybelline New York walked through the importance of brand building, new product development, marketing and market development and much more, highlighting key partnerships and star products, at a CEW Women and Men in Beauty Series event in New York.

Jun 28, 2013 | 02:02 PM CDT

Cosmoprof North America Announces Beatique Sampling Participants

Twenty beauty brands will participate in the new beauty sampling program available at Cosmoprof North America for 2013.

Jun 24, 2013 | 08:54 AM CDT

Euromonitor Looks at Potentials for M&A

Could a P&G-Beiersdorf merger be in the future?

Jun 21, 2013 | 09:48 AM CDT

L'Oréal Crowns 2013 Brandstorm Champs

Winners at the 2013 L'Oréal Brandstorm International Finals

The global marketing competition for students around the world focused on the hair care and styling category for L'Oréal Paris' ASEAN markets for its 2013 edition.

Jun 20, 2013 | 10:18 AM CDT

Amway to Reveal Brand Restage for Its Artistry Beauty Brand

According to Maud Pansing, vice president of global beauty for Amway, "Our aim is to lead the charge toward beautifying the direct-selling channel."

Jun 19, 2013 | 02:46 PM CDT

Beauty Thought Leaders Discuss Brand Storytelling, Innovation at BBR9

Beauty Biz Roundtable 9 Thought Leaders

At the 9th edition of Mazur Group's Beauty Biz Roundable (BBR), beauty industry leaders met, mingled, presented and discussed a variety of industry-relevant topics, including growing distribution, evolving products, ingredients and much more.