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Innovation
New in Innovation (page 6 of 27)
Jan 24, 2013 | 12:03 PM CST
Using Content Marketing to Show Product Evidence
By: Sarah Ban
Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.
Jan 22, 2013 | 10:42 AM CST
L’Oréal USA Empowers Girls to Seek More Science, Math, Engineering Opportunities
The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics
Jan 15, 2013 | 11:26 AM CST
Barrymore's Flower Line Launches at Walmart
Actress Drew Barrymore's Flower cosmetics line is beginning to appear in Walmart stores and on walmart.com.
Dec 03, 2012 | 02:53 PM CST
Lessons in Social Media, Building Business for the Future
By: Nicole Urbanowicz
At a recent State of the Industry event put on by The Fragrance Foundation, speakers from Kline & Co., NYU and more discuss the forward momentum of the fragrance—and beauty—industry.
Dec 03, 2012 | 01:39 PM CST
Givaudan Opens New Science and Tech Sensory Center in Kent, U.K.
Center features fragrance evaluation booths, simulated consumer bathroom areas to test personal and home care products.
Nov 30, 2012 | 11:17 AM CST
Symposium on Diversity and Globalization at FIT Showcases Transforming Business for Beauty
Speakers from companies including MAC Cosmetics, The Body Shop and Deloitte Consulting discussed the need for diversity as part of global growth at this recent event in New York.
Nov 28, 2012 | 03:53 PM CST
Caught in the Clutch: Beauty Packaging On the Go
By: Kelley Styring
The packaging of beauty products can be intricate, involved, engaging and provoking—and all of that can immediately be damaged once a product is jostled around in a purse, the home of many beauty products.
Nov 27, 2012 | 01:35 PM CST
New Pantene Line from P&G Targets Signs of Age in Hair
Pantene AgeDefy hair care products will focus on fighting breakage, dehydration, split ends, unruly grays, lackluster color, thinning and damage.
Nov 27, 2012 | 01:14 PM CST
Successful Cosmoprof Asia Showcases Asian Marketplace, Innovations and Trends
Exhibitors at the event were up 10% over the 2011 event, and attendees (up 14% over 2011) poured in from around the globe to learn about the latest in the Asian beauty industry.
Nov 27, 2012 | 11:56 AM CST
in-cosmetics 2013 Set to Display More Innovation, Interaction Opportunities
The event, to be held in Paris in April, will focus on water, with unique formulations, new ingredients, product concepts and technologies that all use water for the development of creative beauty products.