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L’Oréal USA Empowers Girls to Seek More Science, Math, Engineering Opportunities

Posted: January 22, 2013

L'Oréal USA announced the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M). Featuring everything from videos of women scientists on the job, a career personality quiz, facts on famous women in S.T.E.M., career opportunities in S.T.E.M. fields to summer and weekend camps, and much more, the website serves up science, technology, engineering and math in a way that is engaging, interactive and cool.

"At L’Oréal USA, we are all about science," said Rebecca Caruso, EVP, corporate communications and external affairs. "Ours is a company that is heavily committed to science. It's part of our DNA and, we know that it can turn the impossible into the possible a dream into reality and reinvent the future. We also know the depressing statistics about women in science and have been working to change them, first through our For Women In Science program and now through For Girls In Science. We are on the cusp of making science come alive for young girls in a compelling and relevant way."

The goal of the For Girls In Science website is to foster a much-needed community for young girls to see scientists that they want to emulate, to learn about careers that may interest them, to help them explore and connect with others with similar interests in science, technology, engineering and math. L’Oréal USA also wanted to create a website where girls can be inspired by amazing women who have dreamed, created and invented before them.