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Collaboration and Consensus: Pam Bailey Profile

By: Karen A. Newman
Posted: October 3, 2008, from the February 2006 issue of GCI Magazine.

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CTFA veteran Mike Thompson stays on the team, taking on the role of senior vice president of government affairs.

Bailey also gave her communications team a little more muscle, hiring Washington communications professional Kathleen Dezio to be executive vice president of public affairs and communications. Dezio came to CTFA from the American Beverage Association where she served as vice president of communications. Before that, she held the same post at The McGinn Group, where she provided strategic communications counsel to lawyers and their corporate clients facing legal challenges.

Collaborative Exchange

Bailey is no stranger to challenge herself. She built a 30-year career in health care public policy and communication, from which she developed a strong appreciation for political advocacy in support of business objectives—both in the United States and abroad. She was president and CEO of the Advanced Medical Technology Association (AdvaMed) for six years before joining CTFA. She notes that both the medical devices industry and the consumer personal care industry are extremely innovative, and she appreciates the many similarities between them—including a necessary understanding of what consumers want, the challenges of developing products in an increasingly short product life cycle, getting products to market and expanding business globally. The similarities don’t end there. Bailey has observed that outside the United States, just as it is in the United States with the FDA, the agencies that regulate the cosmetics industry are the same ones that regulate the medical devices industry in a given country. The agencies regulating the two industries are the same in Japan, in China and in France, for example. They have the same questions and the same challenges, including resource challenges that are seen at the FDA. “Every market that is important to this industry and that I worked on in the medical devices industry is searching for a way to balance regulation with consumer concerns and requirements to be protected,” she said.

Industry’s role in facilitating the global exchange of information is important, whether it concerns regulatory structures or the requirements an industry has for maintaining incentives for innovation to be able to bring products to market in an affordable way. The FDA, said Bailey, tends to be seen as the gold standard. “We have a responsibility to share our experiences and the information we have,” she said. “We also have a responsibility to collaborate with our partners in trade associations outside the United States.”

Global Understanding

When Marc Pritchard, CTFA board chairman and president, global cosmetics and retail hair color, Procter & Gamble, announced Bailey’s hiring, he stated that she understands the importance of doing business on a global basis and how it impacts industry and consumers. Bailey points again to the similarities between CTFA and AdvaMed in that both industries’ products cross borders, and both industries operate in multiple markets around the world. The challenges are in understanding the consumer and seeking the appropriate balance of regulation so that innovation can continue. “It’s working in a collaborative way with our industry partners globally,” said Bailey. “We’re no longer U.S.-centric.”