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Collaboration and Consensus: Pam Bailey Profile

By: Karen A. Newman
Posted: October 3, 2008, from the February 2006 issue of GCI Magazine.

page 5 of 7

On a recent trip to China, Bailey noticed that the products for sale in stores were the same ones CTFA member companies are selling in the United States and Europe. It confirmed her notion that CTFA members are setting the standard as an industry globally—and in the world’s most global industry at that. She observed that when you combine that with the contributions of those companies that make it possible for customers to feel better about themselves in addition to having an impact on culture and creating economic opportunity, you have an industry with a global impact that can’t be matched. “You combine that global impact with our innovation on product and packaging, on understanding the consumer, and I don’t think there is an industry that is more focused on consumer marketing or one that I can imagine feeling better about,” said Bailey As she approaches her first anniversary with CTFA, Bailey still gets excited about going to work. Her plan for her early days as president and CEO was to build her team so that the CTFA had just as strong capacity internally in advocacy as it had historically in science, regulatory and legal affairs, and it seems she is well on her way to achieving that goal. “As a woman , a mother of four daughter and someone who personally, throughout my entire career, has benefited from the products that our industry makes available to women,” said Bailey, “I couldn’t be more pleased and honored to be part of this great industry.”

Bailey believes that similar challenges demand similar solutions, and she knows that can’t be achieved without talking and comparing notes. So, she has worked to build a communications infrastructure at CTFA that makes it possible for the organization to work with company counterparts outside the United States and with association counterparts in every key market. To that end, the veteran White House communicator rounded out her hiring activity last year with the appointment of Francine Lamoriello as executive vice president for global strategies. Lamoriello served as senior international and business strategy advisor at Baker, Donelson, PC; as senior director of international trade and investment services at KPMG Peat Marwick; and as director for European internal market affairs for the U.S. Department of Commerce.

“Francine Lamoriello is a top international trade and policy expert, and has worked with industry leaders in China, Europe and all across the globe,” said Bailey. “We are truly one of the world’s most global industries, and Francine will quickly become a leader in our worldwide efforts to seek fair and consistent regulations and public policies, and to expand international market opportunities for our members.”

Her trip to China also showed Bailey that the impact of a global personal care industry goes well beyond the availability of products. It makes no difference she said, if you are a consumer in China or the United States or Europe. The personal care industry not only helps people feel better about themselves, but creates economic opportunity for many. Department stores in China sell products made by CTFA member companies whether they are U.S.-based, Japanese or French. For Bailey, that means the CTFA really is the organization where these companies meet to exchange perspectives, to collaborate on strategies and to meet challenges.

As she has gotten to know the industry as something other than a consumer, she has noticed just how hard it works at creating consumer choice and understanding how rapid the product life cycle is. “That is a very key focus at CTFA,” said Bailey. “We have to enable that response to consumer demand in choice, in quality, in new product development. We have to allow those innovations to continue as rapidly as the company can develop them and get them out to the consumer, and we can’t let regulations stand in the way.”