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Collaboration and Consensus: Pam Bailey Profile
By: Karen A. Newman
Posted: October 3, 2008, from the February 2006 issue of GCI Magazine.
page 6 of 7
So, just how does an industry association make that happen? Bailey believes the key is consistent regulation, with predictability and transparency—not only in the United States but, ideally, globally from market to market. She believes that the industry association has a responsibility to do a better job of telling the story about the science behind members’ products and about the incredible investment in R&D and in science talent, as well as the high scientific standards behind product development. Bailey believes this industry has a powerful story, and said it is a story the CTFA will be very focused on telling completely and as widely as possible in 2006.
One group the CTFA will be telling its story to is the U.S. Congress. The personal care industry is fortunate, Bailey believes, because, as an industry, it is not a political football. It has not come under scrutiny by Congress, and she plans to keep it that way. What it is, she said, is an industry that makes products that every member of Congress experiences every single day—using eight to 10 products on average according to Bailey—but it also is an industry with an economic impact as employers and traders of economic opportunity. “We are going to be looking at ways to tell that story in Congress and to make sure that it understands the presence we have in the Congressional districts,” said Bailey.
The industry may not often find itself in the federal spotlight, but it does have concerns about regulatory activities and other conditions seen as threats to innovation and growth. Chief among these, Bailey believes, are regulatory certainty, maintaining a strong FDA and regulatory oversight that is not duplicated at the state level more than is necessary. With that in mind, CTFA will be “very focused on efforts in California to work to implement in a fair and balanced way the legislation that passed these,” said Bailey. In addition, CTFA will work with Congress and with FDA to be sure FDA has the resources it needs and that Congress protects its authority. Plans also include building greater awareness of the CIR process and keeping that process strong.
Bailey also is proud of industry support for Look Good … Feel Better, and she is committed to seeking new and innovative ways to take its message to a wider audience. Look Good … Feel Better is the industry-supported free program dedicated to helping women being treated for cancer to manage appearance-related effects of that treatment. The annual Dream Ball, organized by the American Cancer Society and supported financially by the cosmetic and personal care products industry, raised a record $2.6 million in 2005 in support of Look Good … Feel Better. The funds will be distributed among the American Cancer Society’s Eastern Division, the American Cancer Society National Home Office and the Look Good … Feel Better program. “It is a measure of the generosity of this industry, not only in the amount of products that are donated on an annual basis by our companies but the generosity of funding it,” Bailey said.
For the person charged with leading a large staff to prepare for industry challenges of the future, staying inspired herself is crucial. For Bailey, inspiration comes from creating opportunities for women similar to the ones she has had. “Increasingly, as I reflect upon the opportunities I’ve had, I want to make similar opportunities available to other women. That’s one reason I’m really fortunate to be in this position, because this is a job that is so focused on understanding women as consumers and helping them—and making sure that they have what they need to generate self-esteem in the workplace.” She’s proud to have that opportunity, and enjoys sharing her enthusiasm and what she has learned about this industry with her daughters, ages 16 to 35. “The Bailey family covers the key demographic groups for a majority of our consumers,” she said. “They just couldn’t be more excited. They love to sample the products. They delight in the innovation.”