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Trade Routes: The Ten Commandments of Global Business
By: Michael Wynne
Posted: October 2, 2007
page 4 of 49. Respect Customs
Whether a company agrees or disagrees with a host country’s customs, as guests of that country, it should not ignore nor criticize them. It’s part of being a good corporate citizen.
10. Do Not Sacrifice the Future for the Present
Focusing on short-term gains in a country at the expense of its long-term best interests will eventually come back to haunt any company—and it will then have to pay the piper.
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