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From Fiction to Fact—Ideas Build Beauty Business

By: Abby Penning
Posted: August 31, 2010, from the September 2010 issue of GCI Magazine.

Votre Vu’s top-seller is its beauty drink Snapdragon—which includes collagen, vitamins, aloe vera, ginkgo biloba, and green, white and red teas among its ingredients.

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Zimmerman’s goal for Votre Vu is to grow the company into a beauty brand that is revered and trusted globally. While strengthening its position domestically, the company has begun researching the international market, South America in particular. It also plans to continue to grow its product line in a wellness-centered direction, with the launch of the Snapdragon beauty drink a deliberate link to the wellness world.

Overall, however, the company looks to maintain and strengthen its presence while also keeping its core values in mind. And with values of quality, fun, dedicated customer service and industry involvement, Votre Vu seems to be on track for a bright future.