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10 Tips to Better Pricing

By: Rafi Mohammed
Posted: March 25, 2011, from the April 2011 issue of GCI Magazine.

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Rafi Mohammed, Ph.D is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow (HarperBusiness) and the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.).