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Profile: Christina Marcaccini—Better Choices
Posted: January 10, 2008, from the January 2008 issue of GCI Magazine.
page 2 of 2Currently seeking high profile prestige retail partners to complement the brand’s presence on QVC and the internet, Marcaccini has marketed her own products by incorporating components into the brand that meet the criteria of consumers of both beauty products and natural goods—sex appeal and a conscience—built on a foundation of performance.
“I truly believe that women want [performance] above everything else. Our products are formulated to perform as well as or better than the best beauty brands,” she says. “Secondly, we believe in giving back. Many of our amazing actives help to support local economies and educational programs. Thirdly, we believe in safety. Just because an ingredient claims to be natural does not make it a safe ingredient to use. Every one of our ingredients is evaluated according to the safety ratings established by the EWG [Environmental Working Group]. And finally, we wanted to bring a little sex appeal to the natural category.
“For me, it’s about giving women a better choice. One that’s good for our skin and good for the environment.”