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Renée Rouleau recently discussed her newest spa, which opened in Plano, Texas, this January 2008, with GCI magazine.
What was the process involved in formulating the Renée Rouleau Skin Care product line, from concept to the shelf?
Rouleau: It’s been a work in progress for the last 20 years. I work with eight laboratories that offer different specialties to create formulas based on my nine skin type concept. As an esthetician and working with skin, I have studied a lot about ingredients and created a standard for which ingredients I refused to use in my line. When I work with a lab, I am very clear about giving details of what I want the product to have in it, the results it will give, and the consistency and overall composition of the product. They send me a mock-up formula to test, we go back a forth a few times to get it “just right,” and then it’s filled into my packaging and ready to sell. It was a challenge to find labs that would work with small companies, but luckily they were willing to work with me. And to this day, I still work with all of them.
How do your products fill a need in the industry?
Rouleau: As an esthetician, I learned long ago that you can’t categorize skin into only three skin types: dry, normal and oily, as so many lines still do. Many people are dry, normal, oily, with breakouts, with wrinkles, with pigmentation, with sensitivity… [but] what skin type are they? My categories are based on nine different skin types with each type listing seven characteristics to define that skin type, so consumers can choose a skin type that addresses all of their skin concerns and therefore, getting better results with their skin. Because of having extensive skin types, my line has over 50 products.
Who are some celebrity clients who use your skin care products? Which products, specifically, do they swear by?
Rouleau: Our most recent celebrity is the beautiful Lisa Rinna. She has great skin and looks fabulous for her age. She’s in our Skin Type #6 (normal/anti-aging) and loves everything. But she does swear by our Anti-Cyst Treatment, a product designed specifically for cystic acne.
What are some of the special treatments given at your skin spa, which feature products from your specific skin care line?
Rouleau: Synergy 7 Facial ($600) is a synergy of the most advanced techniques and action ingredients using a balance of traditional hands—on touch with machine technology. It takes the seven best age-defying facials and combines them into one amazing two-hour treatment. Most of what we use in the facial is professional-strength products for use in the treatment room, but we do use our Pure Radiance Mask, Vitamin C & E Complex, and Firming Eye Therapy. Essential 5 Facial ($150) addresses the five areas that show aging the most; face, neck, eyes, lip and hands. Again, it’s primarily professional-strength products but we do use our Rosemary Mint Cleanser, Hawaiian Nourishing Cream and Skin Drink.
What cosmetic/personal care product can’t you live without?
Rouleau: Powder papers from Whole Foods. I’m lucky because I do produce oil (so I have my own internal moisturizer), but I like to keep the shine under control, especially for photos.
When did you found your professional skin care spas in Plano and Dallas, Texas, and why did you pursue that challenge?