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Focus on Eye Pencils: Q&A with Linda Eisner

Posted: March 5, 2008

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Linda Eisner: Essie Weingarten of Essie Cosmetics. I'd love to become the Essie of cosmetic pencils.

GCI: You can ask your role model one question. What is it?

Linda Eisner: In the beginning, when your brand was unknown, what was your marketing philosophy, and can you give me the name of a good investor?

GCI: What is key to balancing your business and personal lives?

Linda Eisner: There never is a true balance. There are ups and downs in relationships and also in business. The strategy is to make the most of your ups and try not to worry so much about the downs. My husband and I believe in staying involved in each other’s businesses, bouncing ideas off of each other and asking for opinions. My husband and his two wonderful children, Stephanie (age 25) and Gabriel (age 23) help share in the creativity of the new company [through] press releases, choosing colors and shade names, working exhibitions, creating the display and Web site, etc. How do you relieve stress? Eisner: I talk about what I believe is causing me stress. I try to identify it. I may not initially be able to solve the situations, but I find that once I get it out, my stress levels are greatly reduced. Simple pleasures relieve a lot of my stress. I take a break and walk away from my office. I exercise and occasionally go out to lunch with friends or for a boat ride with my husband.

GCI: What is your favorite destination?

Linda Eisner: My husband and I love to spend time on the water. We spend as much time as possible during the summer on our boat and relaxing at our favorite marina in Fire Island, N.Y.