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Profile: Fashion Meets Function

Posted: March 5, 2008, from the March 2008 issue of GCI Magazine.

Joy Pfister
SunEssence Sunscreens
Kristy J, LLC

It was at her newborn’s baby shower five years ago that licensed physical therapist assistant Joy Kristy Pfister, now CEO of Kristy J, LLC, received her first glimpse of a sun-protective outfit. The gift awakened her to the possibilities of sun-protective clothing for adults, and eventually, daily sunscreen with a luxurious appeal for women.

For most women, wearing smelly, irritating sunscreen daily is less than optimal. But throw in aromatherapy and smart packaging, and you have SunEssence, a new sunscreen brand for daily wear created by the mastermind behind Kristy J, producer of 98% UV protective swim and active wear tested by the Australian Radiation Government to ensure its SPF ratings.

“Conceptually, I wanted SunEssence to be a very upscale, fashion-savvy sunscreen that would make a woman feel feminine while out in the sun. I wanted it to be soothing to the skin, smell great—unlike [most] sunscreen—but be strong enough to act like a serious sunscreen,” Pfister says.

Education and skin cancer prevention became the driving force behind Pfister’s products. She therefore co-founded, with her mother, The Shady Sun—a Web site where people could find imported UV protective active wear from Canada and Australia. But no original fashionable clothing brand existed for women with Lupus or skin cancer, or for those interested in preventing such diseases.