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Maximizing the Male Market

Posted: March 31, 2008

page 6 of 6

Leadership. A leader who understands the male client, the male market and what it takes to maintain success once you have built it is essential to your spa’s male market prosperity.

Flexible staff. A team member who understands that not all men will pre-book and that, even though they begin their day with openings, men will call last minute or on the spur of the moment, is important for success.

A familiarity with clients. It is essential to the success of a male-oriented spa to have a team that understands the uniqueness of men and are able to cater to that understanding. Remember, what works in women’s spas generally won’t work in men’s.

A plan for male market success

Your success in maximizing in the male market will be as unique an accomplishment as is the male market itself. Through consistency, leadership, and knowledge—both technical and guest service-related—you will be able to benefit from this profit-generating and loyalty-based market for a long time to come.