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Profile: The Tousled Beach Look

By: Leslie Benson
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.
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George Papanikolas, A-list celebrity hair colorist, got his feet wet studying under Negin Zand, color director at West Hollywood’s John Frieda Salon.

In October 2007, Beverly Hills’ Chris McMillan Salon hired Papanikolas, who now styles for the Ford and L.A. Models agencies. Papanikolas has earned recognition among celebrity circles for his French freehand highlighting technique, known as balayage.

“Balayage is essentially when you brush bleach under the hair to give it a sun-kissed effect,” Papanikolas says. “I’ve always been obsessed with blonde hair and color since I was a kid. I colored my sister’s hair when I was 8! Kids’ hair has been an inspiration to me with its dimension and variety of color. I [also] look at high fashion; Gisele Bundchen, for her beach look; and Sarah Jessica Parker, for her multidimensional color.”

Although he uses a variety of hair care brands on his clients, Papanikolas says he relies mostly on Joico products (a division of Shiseido, Inc.). One of the products he uses most, Joico’s K-PAK Deep-Penetrating Reconstructor, recently won behindthechair.com’s Favorite Deep/Restorative Conditioner Stylist Choice Award for the seventh year in a row for its ability to enhance and restore hair after chemical treatment. “I use it [on clients] after every highlighting service,” he says. “It maintains hair’s health and keeps the condition of hair supple and soft. Anytime you’re using a color service, you want to maintain the health of the hair. I tell my clients to use it once a week after their service.”