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SoftSheen-Carson Unveils New Interactive Web site

Posted: April 30, 2008

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GCI: How important is digital interactivity with your brand’s consumers via this newly re-designed Web site?

Maya Brown: Utilizing new forms of media to connect with our consumers is very important to SoftSheen-Carson. One of the reasons we redesigned our Web site is to leverage the new paradigms of technology, such as social and interactive media. Our new microsites: and feature interactive tools such as hair diagnostics, e-cards and quizzes. These tools are not only for entertainment but also to educate consumers about their hair needs and to recommend solutions. Our hope is to constantly provide new digital enhancements for our consumers several times a year to stay ahead of the trends.