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Professional Spa Skin from Joey New York

Joey Chancis, CEO, and her mother, Arlyne Roer, president, Joey New York

By: Leslie Benson
Posted: September 5, 2008, from the September 2008 issue of GCI Magazine.
With a spa-focused skin care line for professional use and a complementary retail line for home use, Joey New York has made the most out of its recent brand launch. The new company’s founding mother-daughter team—president Arlyne Roer and CEO (and namesake) Joey Chancis—spoke with GCI magazine about how topical alternatives to Botox, at-home spa regimens and hand-held skin care devices are affecting their budding global business.

GCI: What’s your opinion of the growing trend of spa clients wanting to take the spa experience home into their skin care regimens, and how do your products answer to this demand?

Joey Chancis and Arlyne Roer: We believe the “spa at-home experience” is not only a growing trend but will become a way of life. With the busy lifestyles that women are leading—juggling career, family, exercise and social activities—there is very little time left to pamper at a spa. The demand to look great while doing all of this is why the spa at home is becoming so popular. Our products are specifically designed for people who are on-the-go, yet who want to look good. Our products are designed to multitask, and we are known for our one-minute at-home spa treatments with instant, visible results and long-term benefits. This way, you get instant gratification and at the same time correct and/or prevent the aging process. Our products are used professionally by estheticians and high-end spas and resorts, and we make these products available for at-home use.

GCI: What’s your take on the new at-home dermatological device craze? Is Joey New York looking into expanding into the skin care device market, or are you considering releasing special skin care products to complement at-home derm and LED devices?

Joey Chancis: Joey New York’s expertise remains in actual skin care formulations. We have no plans on offering any type of devices for at-home use. We would prefer to leave this strictly for professional use. Skin care products can be extremely effective and even more effective in some cases than at-home devices. I’m not exactly sure about the safety and efficacy of at-home devices.