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Trade Routes: Global Market Warming

By: Michael Wynne
Posted: October 9, 2008, from the October 2008 issue of GCI Magazine.

page 3 of 3

Global market warming is not a transitory trend—it is becoming an intrinsic element of competing in business. Businesses must evolve faster than their customers and competitors to stay relevant.

Michael Wynne is president of International Management Consulting Associates, and a veteran of marathon races. He has helped companies and executives grow their businesses in markets around the world. Contact him at or visit