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Talkin’ ‘Bout My Generation

By: Sharon Birkman Fink, Birkman International
Posted: October 9, 2008, from the October 2008 issue of GCI Magazine.

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By helping employees understand how others receive and process information, personality testing can help managers build better functioning teams, workgroups or departments. Even more powerful is when assessment is used as a recruitment tool that helps those responsible for hiring to understand how job candidates will interact and communicate with other employees and clients in everyday workplace situations.

Complex, Exotic Ingredients

Cosmetics producers never combine complex and exotic essences and ingredients without careful testing and extensive analysis. Well, no complex, exotic ingredient is more crucial to a company’s success than the people who develop, make and sell its products. All employees have tremendous potential to transform the organizations where they work by exercising skills to be flexible, able to cope with change and ready to find new ways of solving problems. The best ways to realize this potential can be learned, cultivated, honed and enhanced through effective training programs that use accurate personality assessment to identify individual capabilities.

Sharon Birkman Fink is president and CEO of Birkman International, Inc., which provides a unique assessment tool that accurately measures internal needs, behaviors, occupational preferences and organizational strengths. She can be reached at 713-623-2760 or