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Finding Your Niche in Salon Hair Care

By: Karen A. Newman
Posted: October 13, 2008, from the March 2006 issue of GCI Magazine.

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Both products also contain PureOlogy’s exclusive AntiFade Complex of full-spectrum sunscreens, which the company guarantees will extend the life of the color by protecting the hair from the sun’s damaging UVA and UVB rays as well as from the thermal damage caused by heat from styling tools. The 100% vegan products do not contain any harmful carcinogens, said the company, and its products are never tested on animals.

Heat Protection

From blow dryers to curling irons to flat irons, the tools of modern hair styling are tough on tendrils. With the salon “blowout” gaining popularity, heat protection for hair is increasingly important. The new Graham Webb Heat Response line includes a shampoo, conditioner, and soft and firm finishing sprays, and was developed in response to all the thermal styling going on in salons. “We felt that it is extremely important to have a regimen that caters to the amount of thermal styling we do in the salon,” said Diego Raviglione, Graham Webb International Signature Guest Artist. “Not only does the regimen work to protect and condition while thermal styling, it also enables us to customize the amplification, hold and texture that is achieved by thermal styling.”

Last fall, Aveda introduced its Damage RemedyTM Restructuring System that includes shampoo, conditioner and a treatment. When introducing the system, Sandy Zappia Collins, marketing manager for shampoos and conditioners, Aveda, said “Trends toward hair coloring and thermal styling, in addition to exposure to environmental aggressors, have created a strong demand for hair care regimens that help repair damage. More than 70% of women claim they have some level of damaged hair.”

Charitable Care and Tinseltown

The 22 products in Prive’s Formule Aux Herbes line contain herbal blends designed by celebrity stylist and Prive founder Laurent Dufourg. Intensive Mask for strengthening and nourishing and Curl Activating Crème for creating soft, touchable curls are recent additions to the line. The mask is formulated with jojoba and sesame herbal blend, providing strength and nourishment in an intensive cream. The curl cream includes an herbal blend with chamomile, lemongrass and evening primrose. It is said to deliver defined, separated, frizz-free curls in a moisturizing, curl-activating cream. Other products in the line include a foaming styler, weightless amplifier and shine serum. Products in the line were part of a promotion announced last April that joined with actor Tea Leoni to raise funds through the sale of the product for her favorite charity, Expedition Inspiration for Breast Cancer Research.

Aimed at the glitterati who worry about how their hair will look when the flashbulbs are going off, Matrix has introduced a hairspray that is said to strengthen, protect and reflect. In salons since January, Gloss & Guard Hairspray is the newest addition to the Matrix Protective Luminating System. The hairspray is said to give a high-gloss finish while securing shape and providing UV inhibitors for protection against color fading. The line includes shampoo, conditioner, intensive masque, nourishing shine cream and reflective shine spray.

Curl Power