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10 Ways to Get Your Products Noticed by Salons

By: Sara Mason
Posted: October 13, 2008, from the March 2006 issue of GCI Magazine.

page 4 of 4

Highly targeted marketing efforts can uniquely pique the interest of salon owners. Stories behind new brand introductions often are conceived at the editorial stylist level. “All of our styling products come out of the editorial world and all have some background need based on what is happening next in culture and fashion,” said Rosenbloom. In September 2005, Bb. sent promotional packages to salon owners for Sumowax. The hard wax for modern cuts offers “plenty of discipline for heavyweights, but not overwhelming for finer types.” The kits included merchandising ideas, a set of buttons, and a double-sided POP display to help create buzz for the product using the oldest of Japan’s martial arts: Japanese sumo wrestling. One of the highlights is an accordion insert illustrated by Peter Arkle. Additional information was available online, such as a facilitator guide for educating the entire staff.