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Success Beyond the Cultural Divide

By: Brian Budzynski
Posted: September 4, 2009, from the August 2009 issue of GCI Magazine.
Katharine L’Heureux

Katharine L’Heureux, founder of Giving Beauty

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For Giving Beauty, the future holds multibrand expansion into other territories and countries—“India, Brazil, and so on ... There is incredible potential in these places for us.” And for the Berber cooperatives of Morocco, the growth and sustainability of their communities: “I asked the women what they want, and they said a preschool [for their children], so we hope to get going on that for 2010.”

As for L’Heureux, no matter how wide a net Giving Beauty may eventually cast, she will be forever tied to her Moroccan experience, and intends to use it as a model for the growth of her company and its brands. “[These women] have so little, yet they’ve given me so much,” she says. “They look beyond our differences to see our similarities. They are incredibly warm. I’ve learned so much from them.”