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Profile: Naturals—A Marketer’s Dream

Posted: April 2, 2007

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“As my team and I studied future trends, we saw in late 2005 that all the planets were coming into alignment for natural beauty care. Plus, I have a real passion for bringing amazing products to the masses at great price points,” said Bremen. A marketer at heart, he founded, in 2000, Bdirect—a company that migrates top trends into the mass market—on the premise that the business rules for traditional product brokerages needed rewriting, in order to capitalize on product trends. Bdirect will guide the strategic direction and vision of Noah’s Naturals.

Marketing a natural line in such a crowded marketplace requires a great story and quality products that deliver functional benefits. “Noah’s Naturals stands out first and foremost with the most effective, performing natural/organic formulas available in the mass market. Further, the price points are competitive to traditional beauty products, available in mass while offering discounts of 50% or more versus similar premium products in specialty stores,” said Bremen. The company has also developed a merchandising kit to drive consumers to the shelf.

Building a brand’s reputation and presence requires skillful retail placement for optimal growth. “We partnered with Wal-Mart early on because of their shared passion and ability to bring great product to the masses at an affordable price point,” said Bremen. With this partnership under his belt, Bremen is looking for other retail opportunities to connect his brand with its target consumer base.
“We are involved in several exciting conversations with multiple retailers across all classes of trade right now to help them develop brands, merchandising and marketing to capture their fair share of the multibillion dollar natural personal care market,” said Bremen. “We expect to significantly grow distribution of one or more of our brands throughout 2007 and beyond. Additionally, we have a few proprietary soon-to-launch consumer efforts that will position us for significant growth.”

Mass market represents the mainstream, a measurement of marketing prowess. For natural brands, mass market also signals into the mainstream. Entering Wal-Mart signals growth for Noah’s Naturals and vindicates the man who saw the trends in the planets’ alignment.

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