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Meeting Demand with Innovation

Posted: September 11, 2007
Francine Porter
Founder, President and Creative Director
Osmotics
www.osmotics.com

Innovation is the lifeblood of the beauty industry. Consumers demand products with improved efficacy, tailored to their specific needs. Into the fray come cosmeceuticals, which are intended to treat and prevent signs of aging, thus melding science and beauty.

Osmotics, a cosmeceutical skin care company, was founded by Francine Porter and her husband, Steven. Porter’s interest in antiaging products dates from her teenage years. “My skin was very fair, extremely sensitive and I was unable to tolerate the sun. I was frustrated with the products available in the market that really did not deliver measurable results and also with the lack of science-based antiaging products,” says Porter. In 1993, the pair began to develop products using clinically validated antiaging technologies.

Following the Porters’ vision, Osmotics has introduced revolutionary concepts to skin care. The line is based on a “less is more” philosophy, providing minimalist skin care with maximum results. Additionally, Porter stresses the importance of finest grade and purist quality ingredients, as well as independent clinical testing. “Our goal is to make the best and most effective cosmeceutical products in the industry, providing the consumer with an unparalleled level of education, independent clinical validation and quality,” said Porter.

Consumers are educating themselves on ingredients and product claims, creating a savvier market base. Porter believes that baby boomers, in particular, will continue to drive the cosmeceutical skin care market, bringing a proactive approach to skin care. “The multifunctional product category will continue to grow as consumers prefer using fewer products that provide multiple functions, quality over quantity,” she says. Yet quality products do not exist in a vacuum. Innovation and development go hand-in-hand, creating the products that fill consumer demand.