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Starting Point: Is It Easy, Going Green?

By: Karen A. Newman
Posted: December 10, 2007, from the December 2007 issue of GCI Magazine.

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Speaking of entrepreneurs, our cover story profiles Martin Hettich, the man at the helm of P&G’s growing Febreze business. He told GCI magazine that he believes in the “company within a company” approach, and has had the right kind of latitude at P&G to build Febreze into a learning culture, creating an atmosphere that allows them to shed the disadvantages of being in a very big company and act instead like a small, agile company.

Enjoy the issue. See you in the new year.