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A Deeper Shade of Green
By: Lisa Doyle
Posted: August 31, 2011, from the September 2011 issue of GCI Magazine.
page 3 of 3The Nature’s Gate brand, based in California, has had a long-standing partnership with the Bayliss Ranch in Biggs, California. “Practicing organic farming for more than 150 years, Bayliss uses natural resources that exist on the farm and does not use synthetic or inorganic chemicals,” says Jennifer Schweitzer, brand manager, Nature’s Gate. “Today, with 11 of its 1,600 acres dedicated to growing Nature’s Gate botanicals, the farm is run by Donna Bayliss, a fifth generation family member. Water used on the farm is derived from rain and runoff of the Sierra Nevada snow pack. This clean water seeps down into the ground and fills the Bayliss water supply well. And, the farm’s 12 full-time employees are local to the community and live within an average of 11 miles from the farm.”
Consumers continue to seek sustainably sourced beauty products, and they’ll continue to expect more and more out of the companies that make them. “Green can definitely be a differentiator—especially when you take into consideration the full scope of green and use green as an opportunity for innovation,” concludes Chen.
Lisa Doyle was formerly the associate editor of GCI magazine and is a freelance writer in the Chicago area. Her work has appeared in Skin Inc. magazine, Salon Today, America’s Best, Renew and Modern Salon.