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The Green Report: Part II
By: Jeff Falk
Posted: August 26, 2008, from the September 2007 issue of GCI Magazine.
page 4 of 4
Up to now, one of the green innovations that has made the greater impact on the beauty industry is undoubtedly “green chemistry.” Personally, we have set up such means of extraction in water since the beginnings of SILAB.
How has demand for naturals and sustainable products fostered product development? Is it a gradual process or have you been forced to make large and immediate strides? Have innovations had to veer from course, i.e. innovations other than those impacting green trends having to be set aside?
Alban Muller: All our new products are now eco-designed; we take everything into account. Let’s say it has been a constant improvement process, which, today, becomes a clear marketing advantage.
Thierry Cruchon: There again, we haven’t perceived this increasing demand as a trend to satisfy at once. Our product development has followed a gradual process, and our way to grasp new trends has more to do with scientific advances than with marketing ones. As our strategic path has always dealt with greening, we did not have to make immediate strides to change it or to set some projects aside; all of them have to do with green.