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Burt’s Bees has released a comprehensive Corporate Social Responsibility (CSR) Report, “The Greater Good Social and Environmental Progress Report: 2008 and Before”, documenting the brand’s commitment to sustainable business practices.
Burt’s Bees announced its intention to rigorously measure its progress in sustainable practices, and set quantitative goals to better assess its achievements and understand its challenges. Publishing its CSR report, according to a press release, is in keeping with the company's emphasis on transparency and accountability, and providing for its stakeholders an honest and comprehensive account of the company’s steadfast commitment to a three -part bottom line.
As a business, Burt’s Bees has a set of principles that fall within the “The Greater Good Business Model,” the brand’s roadmap for decision-making and responsible growth. The model includes a commitment to natural health and well-being, environmental responsibility and humanitarian efforts. Keeping this guiding principle in mind, the CSR report assesses these three major areas of commitment: