GCI Magazine

Management Sponsored by

Email This Item!
Increase Text Size

Dow Corning Transforms Business Strategy

Posted: June 9, 2009

Dow Corning announced the transformation of its business strategy to help customers to be more efficient, innovative and sustainable as they navigate dynamic economic, social and environmental megatrends. According to an announcement, the company’s new strategy is the culmination of extensive research and analysis of customers’ needs, economic indicators and future social and environmental trends around the world.

“Our customers say they want a supplier that can help manage dramatic changes affecting their businesses—the global economic slowdown, new technological advancements and increasing attention on the environment,” said Stephanie A. Burns, chairman, president and CEO, Dow Corning.

Burns said the company will focus increasingly on researching and developing solutions linked to global megatrends—such as the drive for efficiency, increased focus on alternative energy and clean water, and the rapid urbanization in fast-growing emerging geographies.

Specifically, the new strategy will focus on:

Innovation: The Dow Corning brand will focus exclusively on serving differentiated solutions and new applications for customers who want innovation, customized services and technical support. The company will focus on innovating materials and solutions for critical industries, including personal care. Much of this innovation will be driven by the need to help customers develop unique and differentiated products while helping them become more efficient. Dow Corning’s R&D centers of excellence and the Dow Corning Business & Technology Incubator will help continuously identify and pursue new trends and opportunities.