Power drinks and energy bars were ubiquitous among the food products sampled at Natural Products Expo West in Anaheim, California, last month and it was all served up with a hearty side order of food for thought from the personal care side of the show. It was clear that the personal care and beauty brand owners at the show care deeply about marketing products made from high quality materials whose functionality is supported by science and will neither cause nor aggravate adverse conditions of any kind in their consumers. Sound like any marketers you know?
Another important message came from a rather unexpected source. I was speaking with a representative from a hair product company who told me, “Women want what they want.” It was a clear acknowledgement that there is room for a wide variety of products in this big, beautiful business. Brand owners who continue to market beauty products delivering the desired attributes of their chosen consumer will find success. Who knows? Perhaps the ultimate winners will be those that incorporate the very best of function, science and sustainability from all sources.
Talk of the environment is everywhere you look these days, and this issue of GCI is no exception. The difference is the environment we cover here is not the natural kind but the built kind. In our “Global Report” on fragrance, contributing editor Nancy Jeffries delivers an interesting article on the scents, the science and the hardware that is bringing consumers a better shopping experience.
Enjoy the issue and remember, food for thought has zero calories, carbs or trans fat and has always been gluten-free.
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