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The Green Report: The Question Begs the Answer

By: Jeff Falk
Posted: August 7, 2007, from the August 2007 issue of GCI Magazine.

page 4 of 4

Darrin C. Duber-Smith: Demand is derived from the consumer. The target market in this industry has been growing at double-digit rates for well over 15 years. You do the math.

Anthony Gentile: We have not been forced to make any changes whatsoever, so far. Having been an environmental leader in packaging for 20 years, we probably could have stood on our reputation and current environmental benefits for quite some time. That being said, we are smart enough to realize that we have a huge lead on most packaging suppliers, and it is definitely a benefit to us to retain that lead by continuing to focus on producing the best possible packaging while paying utmost respect to the earth and our environment. Our reputation and history of environmental stewardship allows us the luxury of examining each step we take rather than jumping on every new bandwagon concerning the environment.

Markus Schiek and Martha Basanta: We feel that drom has been ahead of the curve in the green initiative. Understanding the growing consumer need for health and well-being, we began our program more than 10 years ago, at the peak of the lifestyle evolution. For us, this was something we could not rush, and [we] wanted to make absolutely sure that the program fits the needs of consumers. Working closely with perfumers to understand their limitations set the pace for the venture. It took many years to obtain the optimal level of superior quality in oils for fine fragrance, cosmetics and toiletries.

Amarjit Sahota: It has had a major impact. Large cosmetic companies are looking at developing natural and organic lines. Just this year, organic skin care products were launched under the Stella McCartney brand. Large cosmetic companies are looking at developing natural and organic products or in acquiring companies already in the segment, e.g. L’Oréal acquiring Sanoflore, Colgate-Palmolive acquiring Tom’s of Maine.