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Really, What Does It Take to Build a Beauty Business?
By: Martha Kepner
Posted: January 28, 2014, from the January 2014 issue of GCI Magazine.
page 3 of 3
As the director of creative writing and brand strategy at The Beauty Company, Martha Kepner directly oversees the development and creation of all creative and brand strategy activities—including concept-to-launch brand identity, positioning and marketing campaigns for the agency’s clients. With more than 20 years of experience in the beauty industry, she brings her in-depth knowledge of both products and brands to her position in order to build highly differentiated, compelling, must-have businesses.